or our client Niké, a leading sports betting company, we designed and executed a 3D perspective banner placed pitchside at Football Tatran Arena in Prešov, Slovakia. This innovative billboard uses forced perspective to create the illusion of three-dimensional letters when viewed from the main broadcast camera angle. To ensure perfect alignment with the live camera view, I created a precise photogrammetric 3D model of the newly built stadium using imagery captured by a drone flyover. This accurate digital replica allowed for exact calibration of the viewing angle and geometric distortion needed to achieve the 3D illusion. The printed banner lies flat on the pitch but appears to "stand up" as bold, volumetric letters when viewed from the main camera, making it a striking and cost-effective form of anamorphic advertising. It delivers maximum visual impact for Niké across live broadcasts and highlight reels—without interfering with gameplay.
