Veni Creator Spiritus
When you need to create a poster for an organ music concert, everyone immediately thinks about showing the instrument's beauty with its many pipes.
This time, I wanted to create an abstract kinetic sculpture that would evoke the smoothness and dynamics of the music melody and organ pipe at the same time. Therefore, the background for the poster consists of a digital animation that changes slightly with every frame.
The animated background created an opportunity to develop several versions of the poster for one concert and future concerts that would use the same aesthetic without duplicating.
The background is rendered at various frames in three variations for two concerts using one animation rig.
Although you cannot print animation, it was handily deployed in social media marketing.
Printed leaflets used the same animated graphics in the layout.